Nintendo President: Swap Lite is not cannibalizing the Swap
Nintendo President Shuntaro Furukawa stated in a briefing for analysts that the Nintendo Swap Lite isn’t cannibalizing gross sales of its older sibling Nintendo Swap.
The extra compact and light-weight Swap Lite is a devoted handheld which can’t be used to show video games on a tv, because the Swap will be. It launched worldwide in September, and gross sales are robust.
Furukawa confirmed a chart that confirmed the Swap Lite’s weekly gross sales in comparison with the gross sales of the Swap, which continues to promote properly.
“Trying on the state of this preliminary response, I might say Nintendo Swap Lite producing its personal demand, with out negatively impacting gross sales traits for Nintendo Swap,” Furukawa stated. “Actually, gross sales of Nintendo Swap (proven in grey) grew noticeably within the week following the launch of Nintendo Swap Lite. That was the identical week as the discharge of Dragon Quest XI S: Echoes of an Elusive Age – Definitive Version and the launch of a particular Dragon Quest-edition Nintendo Swap within the Japanese market.”
Picture Credit score: Nintendo
And Furukawa stated larger proportion of feminine customers are shopping for the Nintendo Swap Lite.
“Moreover, the pool of shoppers buying Nintendo Swap Lite through the preliminary launch interval consists of not solely customers buying it as their first system, but in addition a great variety of shoppers buying it as their second system from the Nintendo Swap household,” he stated.
“Amongst these shoppers shopping for Nintendo Swap Lite as a second system, some are doing so to complement a single Nintendo Swap console shared among the many household, whereas others are opting to purchase Nintendo Swap Lite as a compact, light-weight system to tackle the go,” Furukawa stated.
And so Nintendo is now launching a specifically designed Nintendo Swap Lite for the Japanese market, forward of the discharge of Pokémon Sword and Pokémon Defend. Earlier than the discharge of final yr’s Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!, most Pokémon collection titles had been launched for handheld recreation techniques.
“We expect this can make the hand held Nintendo Swap Lite a well-recognized and attractive proposal to Pokémon followers,” Furukawa stated.